A short-lived substyle (2007-2010) where gyaru mimic the style of celebrities. They would wear luxury brands like Chanel, Louis Vuitton, and Prada. Paris Hilton, Nicole Richie, and Lindsay Lowhan styles were very popular during this era. Hiromi Endo is a notable kuro gal-turned-serebu gal who modeled for Egg. She also became the head designer for LIP SERVICE in the mid to late 2000s.